$35 billion in MDF goes unused every year.
Because partners can't execute on it.
Archer eliminates the execution gap. We give your partner ecosystem an AI-powered outbound engine that books meetings on their behalf — and gives you full visibility into every dollar spent, every meeting booked, and every deal influenced.
Your MDF program is a black box
— and you're not alone.
The channel runs on an estimated $50–70 billion in combined MDF and co-op funds annually. Yet up to half goes completely unused. That's billions in channel investment evaporating — not because partners don't want the money, but because the system for spending it is broken.
No attribution.
You hand dollars to a marketing agency. They send emails. You get a PDF report with open rates. Nobody can tell you which deals those dollars influenced — because nobody’s tracking it.
One-size-fits-all execution.
The agency runs the same playbook for every partner. A 5-person MSP in Tampa gets the same campaign as a 50-person VAR in Chicago.
Partners can’t execute.
Less than one-third of smaller partners have dedicated marketing resources. They lack the staff, skills, and bandwidth to turn MDF into pipeline. So the funds expire unused.
No feedback loop.
When a campaign works, nobody knows why. When it doesn’t, nobody knows that either. Without performance data, there’s no way to optimize or justify expanding the program.
Archer replaces the agency
in your MDF program.
US companies spent $223 billion on cybersecurity products and services in 2023 — and over 90% of that flowed through the partner community. Your partners are the growth engine. But they can't market for you if they don't have the resources to execute.
Instead of routing MDF through a traditional marketing agency, deploy Archer across your partner ecosystem. Each partner gets their own AI outbound agent — configured to their brand, territory, ICP, and service offerings — funded by your MDF program and fully tracked through Archer's reporting layer.
Partners don't need a marketing team. They don't need to submit proposals or manage agency relationships. They just show up to meetings.
From MDF allocation to
booked meetings in four steps.
You fund. We deploy.
Allocate MDF dollars through Archer instead of a traditional agency. We spin up dedicated AI outbound agents for each partner — configured to their specific market.
Personalized engines.
Each agent learns the partner’s business — service area, vertical focus, competitive advantages, and voice. Outreach is tailored, not mass-blasted.
You see everything.
A vendor-level dashboard rolls up performance across your entire ecosystem. See which partners generate pipeline and how MDF connects to revenue — in real time.
The system gets smarter.
Messaging that works for one partner informs the system across your ecosystem. Archer continuously optimizes — a compounding advantage no agency can offer.
Not just emails. A complete campaign deployed across every channel.
When you push a campaign through Archer, your partners don't get a zip file of assets they'll never open. They get a fully executed multi-channel campaign — built, personalized, and deployed by their AI agent.
Email Sequence
3-5 personalized emails with the partner’s voice, your product messaging, and prospect-specific context
LinkedIn DMs
Connection requests and messages to decision makers in the partner’s territory
LinkedIn Social Posts
3-5 posts on the partner’s profile building credibility around your product category
Paid Social Ads
LinkedIn and Meta ads targeting the partner’s prospect list, funded by your MDF allocation
Landing Page
Campaign-specific page with partner and vendor co-branding, messaging, and lead capture
Sales Collateral
Co-branded one-pager, solution brief, or event flyer — generated automatically
Every asset is automatically personalized per partner — their logo, their voice, their territory, their booking link. It doesn't feel like a vendor blast. It feels like the partner's own campaign.
Your brand stays protected. Partners control their territory.
You control the messaging. Partners control who sees it.
Vendor-locked content
All campaign copy, creative, and product positioning is locked. Partners cannot edit your messaging. Your brand guidelines are enforced across every touchpoint.
Partner-editable targeting
Partners can adjust which prospects see the campaign, filter by vertical or company size, exclude active deals, choose channels, and set timing.
Flexible approval modes
Partners choose their comfort level per vendor: auto-approve trusted vendors, notify-and-approve with a deadline, or require manual review for everything.
Deny with reason
If a partner declines a campaign, you see why: “Not relevant,” “Already running similar,” “Bad timing,” or “I don’t sell this product.” Aggregated denial data tells you when a campaign needs adjustment.
Drive attendance to webinars and events through your partner network.
Vendor webinars
Push invitation campaigns to relevant partners. Agents send outreach from the partner’s identity — way more effective than a generic vendor email blast.
Local events & roadshows
Geo-targeted campaigns to partners near the event. Includes email invitation sequence, social promotion, and printable flyer.
Partner-hosted events
When partners host MDF-funded events, agents run the full invitation campaign and post-event follow-up.
Post-event follow-up
Agents follow up with attendees within hours to book meetings. No-shows get separate messaging. Every event becomes a pipeline generation machine.
Your MDF budget just got 3-5x more effective.
Traditional MDF programs spend 40-60% of the budget on agency overhead — retainers, content production, campaign management. With Archer, AI handles all of that. Your MDF dollars go directly to reach and pipeline, not overhead.
Before Archer
$20K MDF → $8K agency fees → $4K event costs → $3K ad spend → $5K unused = maybe 2 campaigns, maybe 5 meetings, no attribution
With Archer
$20K MDF → $0 agency fees → $15K to actual reach and ad spend → $5K reallocated to top performers = 8+ campaigns, 20+ meetings, full attribution
See everything. In real time.
Partner portfolio
All partners ranked by activity and results. Which partners are activating, which are sitting idle.
Campaign performance
Per-campaign metrics across all partners: emails sent, replies, meetings booked, pipeline influenced. Broken down by channel.
MDF attribution funnel
Impressions → Clicks → Leads → Meetings → Proposals → Closed → Revenue. Track every dollar from allocation to revenue.
MDF intelligence
AI-generated reallocation recommendations. Know which partners need more budget and which campaigns need adjustment.
Full visibility. Full attribution.
Full control.
Full MDF Attribution
Track every dollar from allocation → campaign → meeting booked → deal influenced → revenue closed. No more PDF reports with vanity metrics.
Partner-Level Performance
See which partners are activating, which are producing pipeline, and which need support — all in one view.
Territory & Vertical Intelligence
Understand which markets, verticals, and messaging angles are converting across your ecosystem. Real data for your channel strategy.
Standardized Execution
Every partner runs on the same proven infrastructure, but each agent is configured to that partner’s unique business. Consistent quality, no cookie-cutters.
Higher Partner Activation
Partners don’t manage agencies, approve content calendars, or chase deliverables. Their agent runs autonomously. They just show up to meetings.
Scalable Deployment
Onboard 10 partners or 200. The system scales without adding headcount, agency contracts, or coordination overhead on your channel team.
Your partners don't work with just one vendor.
Their outbound engine shouldn't either.
Most of your partners carry solutions from multiple vendors — backup, security, RMM, compliance, cloud. Today, each vendor hires a separate agency to run separate MDF campaigns for the same partner. The partner juggles multiple agency relationships and multiple voices that don't sound like them. Most give up before the first campaign launches.
One agent. One voice. Multiple vendor-funded campaigns.
When you fund a campaign through Archer for a partner who's already active on the platform, you don't start from scratch. The agent already knows their business, their territory, their voice, and what messaging converts. Your campaign goes live in days, not weeks — and it performs better on day one.
Instant activation.
If the partner is already on Archer, your campaign plugs into an agent that’s already running. No onboarding delay, no adoption risk. Activation rate approaches 100%.
Better performance from day one.
An agent that’s been running for months already knows which subject lines get replies and which verticals convert. Your campaign benefits from that intelligence immediately.
True partner experience.
One unified engine that sounds like them, targeting their market, with campaigns funded by whichever vendors want to invest. More meetings, zero additional complexity.
No channel conflict.
Each vendor’s campaigns are segmented and tracked independently. Your dashboard shows your MDF spend, your attribution, your ROI — completely separate from any other vendor’s program.
The network effect works in your favor.
The more vendors funding campaigns through Archer, the more partners are active. The more partners active, the faster your next deployment goes.
These aren't hypothetical problems.
The data tells the story.
in MDF and co-op funds allocated annually across the US
goes completely unused every year — that’s $25–35 billion wasted
of smaller partners have dedicated marketing resources
of average vendor marketing budget goes to MDF/co-op
in US cybersecurity spend in 2023, with 90%+ flowing through partners
MDF investment by high-performing orgs vs. low-growth (Forrester)
The vendors who solve the execution gap don't just save their MDF budget — they unlock the full revenue potential of their partner ecosystem.
Traditional agency vs. Archer.
| Traditional MDF Agency | Archer | |
|---|---|---|
| Attribution | Open rates, click rates | Full funnel: MDF → meeting → deal → revenue |
| Personalization | Same campaign per partner | Each partner gets a dedicated AI agent |
| Partner effort required | Content approvals, calls, feedback loops | None — show up to meetings |
| Reporting to vendor | Quarterly PDF | Real-time vendor dashboard |
| Activation rate | 40-50% of partners engage | 90%+ — zero friction for partners |
| Multi-vendor partners | Separate agency per vendor, partner manages all | One agent per partner, unlimited vendor-funded campaigns |
| Time to activate | Weeks of onboarding per vendor | Days — or instant if partner is already on Archer |
| Scales with ecosystem | Add agencies, add headcount | Add partners, same infrastructure |
| Gets smarter over time | Starts over every quarter | Compounds learnings across ecosystem |
| Cost transparency | Blended retainers, unclear allocation | Per-partner, per-campaign, fully visible |
Built for vendors who are serious
about channel ROI.
Cybersecurity Vendors
Funding partner-sourced pipeline through MDF and co-selling programs.
Distributors
Managing MDF allocation across hundreds of MSP and VAR partners who need a scalable execution layer.
SaaS Vendors
RMM, PSA, backup, compliance vendors looking to activate their partner base and prove channel ROI.
Any Vendor
Tired of writing six-figure checks to agencies and getting PowerPoint decks instead of pipeline.
Common questions about
vendor programs.
You allocate MDF dollars per partner or per program. We deploy and manage the AI outbound agents on your partners’ behalf. You get full visibility into how every dollar translates to pipeline activity. We work with your existing MDF approval and tracking workflows.
Minimal. We onboard each partner with a short intake to capture their business details, territory, and ICP. From there, their agent runs autonomously. Partners attend booked meetings — that’s it.
Even better. Their agent already knows their business, voice, and market. Your campaign plugs into an engine that’s already optimized. Deployment takes days instead of weeks, and performance is stronger from day one. Each vendor’s campaigns are tracked independently.
Each vendor’s campaigns are fully segmented. Your MDF spend, your campaign messaging, your attribution, and your ROI reporting are completely independent from any other vendor’s program. The partner experiences one unified outbound engine. You experience a clean, dedicated dashboard.
Individual partner agents spin up in 5-7 business days. Partners already active on Archer can have your campaign live in 1-2 days. For large-scale rollouts, we work in cohorts — typically 10-20 partners per wave, with full ecosystem deployment in 30-60 days.
Real-time metrics across your entire partner ecosystem: MDF spend per partner, prospects contacted, reply rates, meetings booked, pipeline generated, and deal attribution. Filterable by partner, territory, vertical, and time period.
Yes. Many vendors start by running Archer as a pilot alongside their current program to compare performance and attribution quality. The data usually speaks for itself.
Archer works within your existing MDF budget.
No new line item required — you're simply deploying MDF through a more effective execution layer. Pricing is based on partner count and campaign volume.
Your partners are your growth engine.
Stop starving them of fuel.
Billions in MDF go unused every year because partners can't execute. Archer removes that barrier entirely. We'll walk you through how Archer would deploy across your ecosystem — including what attribution looks like, how partners experience it, and what your vendor dashboard shows on day one.